Since ages, in-law relationships have been considered windy – with lots of differences between women who share this relationship.
“What is common between a mother-in-law and a daughter-in-law?”
“The man who is a son and a husband respectively.”
With this campaign, we want to show there is a lot more similar between these women. Andraab, famous for its hand-woven shawls around the globe, shares this insight with us and hence, has given us a brilliant idea to use its exclusive shawls to depict this warmth. So wait until we bring to you such mother-in-law and daughter-in-law duos from Jaipur who will exchange dialogues on ‘what is common between them’. Of course, the warmth is one of them.