Welcome to our new campaign with Tangerine – the boutique salon in Jaipur. The campaign aims at nurturing the young boys so that they don’t grow up discriminating between genders and don’t underestimate any woman.
Towards this, we are inviting 4 mothers who have sons between the age group 4 to 25 to Tangerine who will be indulged in a dialogue series to see how these mothers are contributing in such kind of nurturing.
To begin with, the mother will get a special beauty and relaxing treatment at Tangerine while the boy will just sit beside her. We will notice his reactions that will apparently differ according to their respective age. During this, they will be encouraged to talk about everything feminine. The mother will be guided to speak openly on sexuality, woman’s body, beauty, health, women self-time, relationships, etc. On the other hand, the son can clear his doubts and ask questions from his mother!
The aim is to show that if a mother is open about these issues, her son will never become a bigot who will disrespect other women outside his home. Such a son will never differentiate and judge women based on their skin color, body shape, profession, social conduct, etc.