When it comes to technology, there’s no question that kids today have it a lot easier. But when it comes to book, the same kids become difficult. Keeping this in mind, we started the campaign ‘Pram Library’ where we chose 2 pairs of a Jaipur-based mother-daughter duo, from different age groups, and welcomed them for a counseling session at the Palace School and a creative photo session at Max Fashion, MGF Mall.