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Who is an Art Entrepreneur? Meet Shagun Kapoor!

  • IWB Post
  •  February 25, 2015


“I might not be making huge money, but my focus remains on how I can promote art among people of my society”, says Shagun Kapoor – a Jaipur based Art Entrepreneur.

Shagun is in her 30s, single and very independent. She has a small space at home upstairs which has been turned into a studio where she teaches art, reads books, meditate, at times sleeps and finds her resonance. A rendezvous with this woman was like a journey through the colorful pages of a book. A book that still needs space to be launched in our conservative society.

JWB – Talk about your little colorful space you call your Art-studio.

Shagun – It was an abandoned room of the house which I felt was my Tree-house during childhood. As I grew up, I wanted to have my own space away from home but still not ‘away from home’.DSC_0176So one fine day I decided to turn it into my other room. My books, colors and palette are all kept here. I have painted the walls of this room and have decorated it with some DIY interiors. Now I want to put a foldable bed here so that I can fall asleep while reading.DSC_0241

JWB – And when did you turn it into a commercial place?

Shagun – In 2010 I got tired of my job in a school since I had long hours of working. Also, I didn’t like the idea of having a fixed teaching pattern for students. DSC_0227Art cannot have a fixed prototype; it’s a whole big world to be explored. I felt desire to interact more with my students and in the process learn something from them. After all, teaching is two-way.DSC_0237JWB – Talk about the kind of work you do now?

Shagun – I help students create their portfolio, students who are confused or feel lost as to which creative field is best for them. Basically, I try my best to give directions to students aspiring for product designing, fashion designing, architecture, et al.DSC_0178JWB – Enjoying it?

Shagun – Very much! I work 5 days a week and around 3 hours a day. It allows me to enjoy my self-time which further lets me unearth my creative side.DSC_0201JWB – Talk about your students who come to you to learn painting.

Shagun – Most of them fall in the age group of 17-25. There are more girls and just 2 boys, one of them being a college drop-out. He is in a quest to find the hidden artist in him. I am surrounded by crazy souls, just like me.DSC_0218JWB – Your life sounds interesting.

Shagun – Hold your horses because this field can prove to be a hard-nut. It might sound harsh, but sometimes your quality is not recognized in the market. You gotta be popular to be able to sell your work.DSC_0223 I have seen artists using false publicity or taking advantage of powerful contacts. But then, we are talking humans.

JWB – So that means a ‘nobody’ can stay a ‘nobody’?

Shagun – It is going to take hell lot of time! You might have to work hard to see your paintings in some art gallery.DSC_0184

JWB – Suggest some pocket-friendly ways in which the new artists can promote their work.

Shagun – One can put up a group-exhibition in local galleries. Invite as many people as you can using social media – and once they come, create networking. DSC_0228You can call press to cover it. Also, attend events like the recent literature fest as they help you grow and meet new people.DSC_0247

JWB – Do you think Jaipur has any scope for artists? Do we love art?

Shagun – Yes, we Jaipurites love art. Talking about career scope, one can freelance in case he doesn’t want to work with an educational institute. You can design for websites, book illustrations, etc.DSC_0209

JWB – But what about the financial benefit?

Shagun – Even if you are teaching, freelancing or have your own studio (like me), you can earn a good 30k or more a month.DSC_0236

JWB – That’s pretty good for a single person in Jaipur.

Shagun – But then I don’t pay rent for the studio space. Count that in.DSC_0169

JWB – Inspite of these difficulties, we are sure your job is one of the most interesting profiles.

Shagun – I bet. A person amidst colors, paint brush and stories ready to be created on board cannot die of boredom. His life is exciting and he finds inspirations from everything around. I am proud to call myself a Creator.DSC_0217

JWB – Your red cheeks signal towards your happiness.

Shagun (laughs) – I have taken up a mission. I am starting workshops in Jaipur very soon. DSC_0199Belonging to such a culturally rich city, art like Madhubani, miniatures, folk art Warli would be my focus but with a hint of contemporary style. With time, we tend to forget our roots and I want to keep these Indian arts alive in people’s art.DSC_0206

Since art is very healing for mind and body, I also want to teach old-age people who have now retired from jobs but still want to learn new things in life.DSC_0234

JWB – You seem to be a good art-teacher!

Shagun – Thank you. But at that, a good artist is one who is close to the ‘common man’, close to the realities. He makes the teaching process creative and makes sure his students are diving into a world that is so (unconsciously) close to human heart.DSC_0196

JWB – We wish you all the best, Shagun.

So who is an Art Entrepreneur? Maybe a person, who is trying to promote art on her own terms, with an urge to keep it alive for centuries to come.DSC_0253

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