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Rosena Sammi’s ‘Who’s Sari Now? Helps Rescued Indian Sex Workers

  • IWB Post
  •  July 3, 2015


Sex trafficking is scary and dark but it represents one of the ugliest realities existing in our society.  

Rosena Sammi, a US based jewellery designer, launched a very unique initiative ‘Who’s Sari Now?’ to help the rescued sex trafficking workers from West Bengal and Bihar.

The designer employed sex-workers in jewelry-making who create amazing fashion accessories from recycled saries. She will use the profits generated from this venture for educating these rescued women.

Rosena Sammi says, “I am thrilled that we have teamed together to produce an eco-friendly product. I have used up-cycled saris to create this collection.”

Apne Aap Women Worldwide, a Delhi-based anti-sex trafficking NGO, helps her in this noble and powerful initiative.

“A percentage of the profit from the bangles and headbands will go to support school for children from red-light areas in India through the Apne Aap community centres,” says Ruchira Gupta, Founder and President Apne Aap Women Worldwide.

Rosena has many celebrity loyal customers including Rihanna, Jessica Simpson, Blake Lively, Miley Cyrus, Jessica Alba, Naomi Watts and Hilary Duff  besides Bollywood actor Priyanka Chopra. We hope this exposure will give mileage to the campaign.

Team JWB will report more such initiatives meant for helping women in distress in near future. If you know any, let us know in the comments below.

You can buy these empowering jewellery items here.

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