Ladies’ Toilet Icon Redefined, and we totally Love it!
- IWB Post
- May 2, 2015
Apparently, the usual sign has more in it than an eye can catch. And it is so inspiring. The Black Lady on washrooms’ doors seems to be a super girl in a cape. To be honest, it is the most envisioning and greatest truth our team has discovered so far.
Jamie Kruger posted the above image to Twitter on April 29 at the Girls in Tech conference in Arizona. Axosoft was the main sponsor of the conference, outfitted with bathroom signs featuring two generic female symbols side by side. But this version throws the familiar shape on its head with one one wearing a cape – decidedly not a dress.
“It was never a dress,” Axosoft writes in their new campaign to empower women in technology.
“This lady, well, we’ve been looking at her the wrong way,” Tania Katan, the Curator of Code for Axosoft, said in a recent video. “We’re launching a campaign that shows you what’s really on the other side. It was never a dress.”
The campaign hopes to create important dialogue around women in tech, science and other fields where women are underrepresented.
“In science, technology, arts, mathematics, politics, houses of worship, on the streets, and in our homes, insightful women are often uninvited, overlooked, or just plain dismissed,” the campaign’s website reads. “When we see women differently… we see the world differently!”
Oh, how much we love it!