CONTENT & COMMUNICATION MANAGER - Indian Women Blog - Stories of Indian Women
Thursday, June 29 2017, 02:36:05
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CONTENT & COMMUNICATION MANAGER

Regular Office with #Content Writing#Content Developer#Social Media#Graphic Design#Communication#Content Marketing#Public Relations 3-7 Years work experience for Www.jaypore.com in

New Delhi
Job Description

Content Writing & Editing

• Drive creation and & development of content for Jaypore’s website and blog and all social media platforms

• Responsible for editing, proofing and updating content for website, newsletters and all social media and press releases. This includes FB and email communiqué to customers on an ongoing basis and keeping all internal agencies aligned.

• Writing copy and taglines for all online banners, FB ads, main stream advertising as applicable . Editing copy for brochures, leaflets and press write-ups.

Communication & PR Strategy Development

• Conceptualize engagement strategies ( contests, give aways etc) to draw more traffic to the site through ongoing updates thru’ the website, newsletter, email, FB

• Manage all collateral creation, execution and implementation of events, online contests/promotions and offline events if any

• Facilitate and create Press kits with Collection Notes and Look books as required for Private Label Apparel Collections

• Devising everyday ‘Communication Strategies’ for brand awareness generation and promoting the brand amongst key influencers and decision makers online

• Identify, assess and recommend opportunities for brand building and PR based on emerging trends in the online space

• Communications and strategy creation and implementation

• Manage external relationship with PR , and design agencies

• Manage various communications tools(print, digital largely) for Jaypore including all collateral design development for private label collections

• Create, execute and analyze the effectiveness of strategic communication initiatives towards building brand awareness taken in consultation with the PR agency

• Build an active working relationship with the Blogger Fraternity, and key influencers who can evangelize for the brand

• Monitor the deliverables of the PR agency as per contract and ensure they get the required support to be able to manage PR for Jaypore

Operational Interfaces

• Work closely with the Inhouse Graphic Design team and associated agencies (where applicable for print collateral for eg) on delivering against all design and collateral requirements

• Execute appropriate marketing/ sales collateral and look books for specific initiatives

• Ensure all output on collateral design is up to the mark on quality and set standards which are in line with our brand image

• Ensure all delivery of material for specific events/ projects is as per agreed timelines

• Coordinating with production and post production team for photography, and imagery for content

• Conversations with vendors to do profiles on them and their work for FB/Events/Blogs

Sharing and circulating brand media coverage with the teams internally to build confidence in the brand

Customer Engagement

• Actively engage with the customer and audience through Face Book, Website, Twitter Instagram , Pinterest and such initiatives

• Website & FB : coordinate responses to any and all inquiries, with support from Buying team where required

• Be the single point of contact for all written communiqué with customers across board.

Collateral for New Distribution Channels

• Cater to communication material requirements for tie ups with online portals to build the Brand

Apply
Please register @ jaipurwomenblog.org

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