Tuesday, September 26 2017, 09:38:37
  • fatasstic
  • fatasstic
  • She Says

How Marketing Convinced Women To Start Shaving Their Armpits

  • IWB Post
  •  November 21, 2015


A new video created by media company Timeline shows why women have started shaving their armpits. This, by the way, began way back in 1900s.

The video shows that Marketing and advertising has impacted the lives of women so much so that women, who didn’t shave any of their body hair up until the early 20th century, started doing it seeing the ads.

In that era, the anti-armpit hair ads became quite popular and it was considered shameful to have armpit hair.

This video quotes Dr. Brenne Fahs who explains that many women are growing out their armpit and body hair in general “because it highlights the presence of an otherwise silent or erased aspect of women’s bodies.”

It was rare for women in the U.S. to shave their armpits at the turn of the 20th century. A little bit of marketing changed that fast. ♫ “Savior of China” by SOOHAN

Posted by Timeline on Thursday, October 29, 2015

Do you think shaved-armpits are a sign of beauty? Tell us in the comments below!

Contact us for your story


Leave a Comment

Your email address will not be published. Required fields are marked *

  • JWB along with the brand Jewel Saga bring you a selfie contest inspired by the campaign AidToMaid.

need help