How Marketing Convinced Women To Start Shaving Their Armpits
- IWB Post
- November 21, 2015
A new video created by media company Timeline shows why women have started shaving their armpits. This, by the way, began way back in 1900s.
The video shows that Marketing and advertising has impacted the lives of women so much so that women, who didn’t shave any of their body hair up until the early 20th century, started doing it seeing the ads.
In that era, the anti-armpit hair ads became quite popular and it was considered shameful to have armpit hair.
This video quotes Dr. Brenne Fahs who explains that many women are growing out their armpit and body hair in general “because it highlights the presence of an otherwise silent or erased aspect of women’s bodies.”