Having Missed Her Son’s School Admission Dates, Anjali Srivastava Made Sure That No Parent Faced The Same
- IWB Post
- May 14, 2018
Anjali Srivastava had led the Punjab team to win three National Championships in softball, held a Master’s degree in Computer Sciences and Application (MCA) and started her career as a Computer Science college lecturer in Jalandhar. But when she got married in 2003 she quit her job to move to the US with her husband.
After her son’s birth, they returned to India and in 2008, enrolled their two-and-a-half-year-old son into playschool. The family then took a short vacation and on returning found that the application windows of almost all the good schools had been closed without this latest update being shared with the concerned parents. “I was freaking out and I recall wondering how there was no quick and easy way to find out about admissions,” she said.
Anjali also found that everyone had been frustrated with the minuscule gap given by schools for applying and decided to solve this issue. “Coming from a technical background, my husband and I knew we needed to use technology to solve this and that’s when SchoolAdmissionIndia.com was born. I could feel the same passion towards this project as I once felt for softball,” she recounted.
They went from school to school in Noida and posted pictures of lists on the notice boards on their websites. “After we did it a couple times, parents started calling us to ask when we would post the results of schools next. We used to a get huge amount of traffic on result days and used to get really excited in early days,” Anjali said.
SchoolAdmissionIndia.com has become NCR’s most searched admission information portals, all because of Anjali and her husband’s dedication to make sure that no one else suffered from the same problems that they did. “Others who are in this field are running ads from schools and sharing parents’ information with the schools as leads. But all that would be against our ethics and defy the sole motive of providing unbiased information. And this model itself has become our differentiator,” Anjali explained.
“Maintaining the site was a big challenge at first. I used to check with schools for accurate information, update the site and send newsletters out with the latest admission dates. I then thought of involving parents and the community by creating a WhatsApp and Telegram group and then created a mobile app for the same,” she added.
They amassed about 500 registered users in the first year itself and Anjali, along with husband Pranjal, started CodeFire technologies – a software services startup – which funds SchoolAdmissionIndia currently.
By 2012, SchoolAdmissionIndia had about 15,000 registered users, and today the number is 70,000 users that too without any paid advertisements or marketing. CodeFire itself was named by Silicon India in one of the top 50 places to work in 2014.
They are now planning to list schools from other cities as well and a hundred schools have already signed up in the past five to six months with them.