‘Don’t Say Behen***d’ – Urges Every Sister This Rakhi
- IWB Post
- August 27, 2015
Ogilvy & Mather has produced a video commemorating the festival of Rakhi wherein a sister is asking her brother for a special Rakhi gift.
The shot film questions why at all we need to use cuss words in our speech. The sister goes on to say that words like ‘sisterfucker’, ‘motherfucker’ are only insulting women, and that, her brother must stop using them. This, she says, will be the greatest gift to her.
The film encourages brothers to take a pledge on the website and promise to give the gift. The motive is to allow women to live in dignity, without being dragged into someone’s curse.
Let us know, dear men, if you are planning to give this precious gift to your sister.