Garnier Shows How a Working Mother Ages Five Years in One Day
- JWB Discussion
- April 7, 2015
Garnier in its latest ad showed how a working woman due to fatigue looks five years older from her age in just a single day.
In the ad the woman goes about her day, gets the kids ready for school, heads off to the office, working out at the gym and then returns home to make dinner for the family and puts the children to bed.
The point the film tries to make is that “fatigue ages you.”
If such scare tactics succeed, this ad may ultimately work, but it feels like a huge step back from the positive messages toward women.
Watch the full video here.
What’s your thoughts on this? Discuss.