Balancing Life & Fitness In This Video
- IWB Post
- May 11, 2015
“Who will you be at this unholy hour? When no one is watching and the smallest decisions mean the most. Who will you be then?” – ask the new series of ads by Dick’s Sporting Goods.
The company’s new campaign “Who Will You Be?” features some ordinary women who’re pushing through the hardest parts of working out, whether it’s that last rep or the early morning wake-up. It shows women like – a new mother who works out only when the baby is asleep, a wife who wakes up in the wee hours to go for workout so that it doesn’t trouble her family’s daily schedule, a mid-aged woman who doesn’t give up in marathon and keeps on running, etc.
The ad shows how these women are coming out of their shell and are striving for a healthy life. Seeing them we can learn that the daily struggle of stretching self is what makes us victorious. We like it!
Can you relate to any woman’s story in the video? Tell us in the comments below!