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Lavanya Bahuguna


Aakansha Rakyan: “I was looking for the perfect clutch story & I’ve found one”

  • IWB Post
  •  October 10, 2015


What were you doing when you were in your early twenties? As far as I am concerned, I was guessing whether to be an HR professional or go for my PhD. I was okay with that ‘phase’ because I thought everyone in my age go through it. I was terribly wrong.

If you carry the same perception, come let’s read the story of Aakansha Rakyan, a 23–year-old Product Designer turned Entrepreneur, in her own words.


I am an Accessory Designer. But like any other child in a business family, I was expected to join the business. Duh. As dull as I am sounding telling you this, let me confess, I was not at all interested walking that path.7

So I gave myself a few days and asked my inner self what is that I love the most! Dramatically, this inner-voice answered, “Its bags and watches, if you are not asking about the family!” I took the words seriously and went ahead with it. *laughs*14

When I told my parents about my decision, they thought it’s just a ‘phase’. Anyway, I got started and drew some designs of how I wanted my products to look like. In a couple of weeks, I was done with my homework and was sure about making party bags for women that include clutches, sling bags, etc.4

Next, I took my designs to artisans living deep inside the Pink city. Hunting them was a task, I must say. I was looking for those artist-families who had been involved in the traditional embroidery work since generations, because my products were going to be all about Indian motifs. 9

In the initial phase, I had to sit with the artisans to make them understand how to go about a particular stitch. Or, for that matter, the color combinations. This happens even today. I remember the day when my first final product got ready, I was overjoyed. After that, there was no stopping.10

Today, I do exhibitions in various cities and even sell worldwide. I get calls from brides asking to customize their bags in accord with the attires they wear on D-day.16

I design clutches that can carry your cell phone, makeup compact and anything else you need for an afternoon or evening out and about!2

In the future, I look forward to bringing my USP of embroideries and stone work in women shoes! Yes ladies, get ready to wear Punjab’s Phulkari, Gujarat’s Patola, Rajasthan’s gota-patti and much more in the form of high heels and belts! 11

I am sooo excited! I know how excited I am sounding right now. 19

Inspired? So are we.

I am sure there are more women out there in Jaipur who are doing brilliantly in their lives? Do you know any? Write to us at, and our team will meet her!

Photo courtesy: Nupur Agarwal

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