9 Online Business Mistakes We All Do
- IWB Post
- April 2, 2015
Starting up an online business is not THAT easy as it seems. So that you don’t fall prey to any kind of failure, we bring you a list of mistakes that we generally tend to do while starting up a venture. Have a look:
1. Not optimising the right customer acquisition channel
Building an e-commerce store and waiting for people to visit is foolish. Until you don’t go out and seek customers, the chances of people getting to know about your brand and store are very slim.
Based on the target audience and the industry niche, find out which platforms are best for reaching your target audience. Concentrate on getting more customers by optimising that niche. Rather than focusing your marketing efforts on every channel and acquiring a small number of leads, why not focus on one channel that gives the best results and channelise the efforts as per the needs of the users?
Inability to acquire or manage an e-mail list
As a recent study demonstrated, e-mails are about 40 times more effective than a social media push. A person who has liked your business page on Facebook may never come back to see the products. Your e-mail subscribers score the highest on the faithfulness meter — so ensure that you acquire the e-mail of every visitor.
In case of sales, discounts or fresh arrivals the best way to let your customers know is through a personalised email. The key to building a five- to six-figure email list is to provide amazing content to the users. Many brands offer users rewards in return for their e-mails. Since many visitors are hesitant to share their e-mail addresses because they want to avoid a barrage of communications, reassure them that you will not be doing so; tell them how often they can expect an e-mail from your company.
A landing page lacking a neat and simple value proposition
For most websites it is this page that gets the maximum traffic, so ensure that you invest in a good e-commerce website building company to create a visually alluring homepage.
Why would a visitor buy from your website when he could buy from Amazon or eBay? Many e-commerce websites lack a clear tagline and a value proposition about what they exactly sell! This is the first element that influences the visitor’s choice to explore further or leave the page.
Tell customers why they should buy from you with the aid of an image, video, tagline and a value proposition. With the help of A/B testing, check which one (or combination) of these gives the maximum results.
A cluttered and long checkout gateway
You don’t want to lose a customer after she has decided to purchase a product but abandons the shopping cart because of a lengthy and confusing checkout process. The most optimised checkout process is one that asks only for the most essential information. One page should have all information such as guest checkout, account creation, choice of payment method, billing, shipping details and customer care contact details. Lower the number of steps and you’ll at once notice the decrease in cart abandonment.
Making the content more search engine-friendly than user-friendly
Often websites litter their product page descriptions with keywords but lack good, attention-grabbing content. When a visitor comes to your website he wants to read about your product. The more engaging and unique the content you create, the longer a prospective buyer will stay engaged. Include keywords, yet make the content intuitive, informative and fun to read.
Not setting up a blog or not updating it regularly
If you have decided to set up a blog and venture into content marketing, roll up your sleeves and start writing and updating regularly. Search engines prefer blogs that are regularly updated and these get more visitors. Use tools such as BuzzSumo to find the trending topics in your niche, Portent’s title generator to come up with headline ideas and then delve into crafting actionable, factual and informative content. For many brands it is their blog page that gets the maximum traffic and helps them gain visibility across the global audience.
Not using your own hosting
In the early stages of your online career, it might be tempting to set up a test blog using Blogger or some other free hosting service, so you can experiment before jumping in completely. Trouble is, that never works out well. People will see your site as unprofessional because running an internet business from a domain like yourname.blogspot.com is about as professional as selling things from the back of a truck.
Teaching something you haven’t yet learned
It’s amazing how many blogs about traffic generation get nine visits a month or how many sites about making money online earned $4.83 last month.When people start blogs on subjects like these when they have no prior experience of the subject, it’s usually because they think – or have been told – that’s where the money is. But it’s guaranteed to end in tears because they lack the credibility needed to grow a following and a business. Focus on a subject you know about and write for your reader – not your wallet. As word gets around about your expertise, the money will follow.
Expecting to work 4 hours a week
One of the best things about running your own business online is that you can work at times that suit you and the rest of your life. With some nifty time planning, you can run a website in-between looking after the kids or a full-time job. But some people confuse not working 9-5 with just not working. On this blog, I try to show you the shortcuts to getting results quicker by working smarter – but you still have to put the hours in. Remember the 4-Hour Workweek is just the eye-catching title of a great book – don’t take it too literally.